Formula 1 CEO Chase Carey says fans are happier with the sport now than two years ago when the previous administration was in charge.
Liberty Media bought the commercial rights to the sport from CVC Capital Partners in 2016. Carey ousted Bernie Ecclestone in charge of running the sport at the beginning of last year.
“We’re encouraged by the momentum in fan engagement as we begin to turn around the declining trends in the sport during the last five to six years,” said Carey.
“44% of our average fans are more interested in the 2018 season than they were in 2017 versus only 7% a year ago. 66% of fans believe F1 has improved versus two years ago, just 15% say it’s worse. And 67% of fans say F1 is in good hands with Liberty while 10% disagree.”
While F1’s television viewing figures have fallen this year, race attendance has increased according to Carey.
“Live attendance in aggregate is up 4% year-on-year at the 10 tracks where we [didn’t] race last year,” he said.
“And attendance at the two tracks we did not have in 2017 which are France and Germany, was well in excess of expectations. In Germany, the promoter even had to build new grandstands to meet demand.”
Advert | Become a RaceFans supporter and
2018 F1 season
- Honda’s jet division helped F1 engineers solve power unit problem
- McLaren Racing losses rise after Honda split
- Ricciardo: Baku “s***show” was Red Bull’s fault
- “Drive to Survive Episode 1: All to Play For” reviewed
- F1’s television and social media audiences rose last year